Our story
A little heart. A whole lot of comfort.
Hi, I’m Jady — the founder and heart behind JadyK. What started with a wish for a better bralette has grown into something so much more.
Find your everyday favorite
Where it all began
The bralette I couldn’t find. So I made it.
In 2020, when I temporarily closed my boutique in Mount Juliet, Tennessee, I finally had the time to work on an idea I couldn’t let go of.
There were plenty of pretty bralettes. But I wanted comfort and support, too — with women of different shapes and sizes in mind. By the end of that summer, my first design was here.
That same idea still guides JadyK today: pieces that feel good, look beautiful, and fit into your real life.
Thoughtful little details
Sometimes, we all need a helping hand.
Comfort is in the details. Meet Arya and our Helping Hands padding — one connected, removable piece that lets you make the feel your own.
Meet Arya
A closer look at the details we care about.
Small business. Big heart.
From our beginnings to your everyday.
Our Mount Juliet storefront is now part of our story, but our love for small business is as strong as ever. Today, JadyK is carried by independently owned boutiques across the country.
Every customer and boutique partner has helped us grow. Thank you for making room for JadyK in your life.
For our boutique communityA note from Jady
“We hope you love JadyK as much as we love creating it for you!”
With love, Jady
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